About the Founder – Extremely Stoked®

Lori is the founder and creative force behind Extremely Stoked®, a sustainable surf and beach lifestyle brand designed to inspire joy, creativity, and the vibrant feel-good energy and freedom of coastal living.

A former third-grade teacher in Palm Beach, Lori began her entrepreneurial journey as a stay-at-home mom, launching an upscale baby bedding business from home while raising her two young sons. What began as a small, home-based operation quickly grew into a nationally recognized brand, Surfer Bedding™, gaining traction through organic demand and being featured in publications such as Coastal Living and Better Homes & Gardens.

Lori quickly scaled the business globally through strong SEO strategy, authentic brand storytelling, and a deep understanding of her customer. This early success laid the foundation for what would become her next evolution.

Building on that momentum, Lori launched Extremely Stoked® to expand beyond bedding into a full lifestyle brand spanning apparel, swimwear, home décor, and accessories. Today, the brand includes thousands of products and is strategically positioned for global e-commerce, wholesale distribution, and licensing partnerships.

Her business model is rooted in lean, scalable systems—including made-to-order production and sustainable materials—allowing for growth without excess overhead. Lori combines intuitive brand vision with advanced digital strategy, integrating AI-driven marketing and emerging technologies to stay ahead of the evolving retail landscape.

Building her brands has been a true labor of love, guided by creativity, intention, and a deep connection to the lifestyle they represent. With a long-term vision of expanding Extremely Stoked® into a globally recognized lifestyle brand, Lori is actively pursuing partnerships with major retailers and licensing groups that align with the brand’s energy, quality, and reach.

Lori is also a digital creator, sharing lifestyle, brand, and behind-the-scenes content on Instagram & Facebook.
Follow along: @lorifertel → https://www.instagram.com/lorifertel/  and Lori Fertel → https://www.facebook.com/lori.cox.22

For partnerships and inquiries, please contact: aloha@extremelystoked.com